Google is taking steps to get rid of AI-generated product reviews. The company's new policy, which goes into effect on August 28, 2023, will prohibit reviews that are primarily generated by an automated program or AI app.

Google's decision to ban AI-generated reviews is a response to the growing problem of fake reviews. Fake reviews can be used to manipulate search results and mislead consumers. They can also damage the reputation of businesses that have done nothing wrong.

AI-generated reviews are particularly difficult to detect. They can be written in a way that is indistinguishable from human-written reviews. This makes it difficult for consumers to know whether they are reading a genuine review or a fake one.

Google's new policy will help to address this problem. By banning AI-generated reviews, Google will make it more difficult for scammers to manipulate search results and mislead consumers.

The new policy will be enforced by a combination of AI tools and human-based evaluation. Google's AI tools will be used to identify reviews that are likely to be AI-generated. These reviews will then be reviewed by human experts to determine whether they violate the policy.

Google's decision to ban AI-generated reviews is a welcome step. It will help to protect consumers from fake reviews and make it easier for them to make informed purchasing decisions.

In addition to banning AI-generated reviews, Google's new policy also addresses a number of other issues. These include:

• Spam: The policy prohibits reviews that are spam, irrelevant, or offensive.
• Conflict of interest: The policy prohibits reviews from employees or people with a clear conflict of interest.
• Harmful content: The policy prohibits reviews that contain illegal content, malware, or phishing attempts.
• Impersonation: The policy prohibits reviews that impersonate other people or businesses.
• Multilingual reviews and duplicate content: The policy requires reviews to be in the language of the product or service being reviewed, and prohibits duplicate content.

Google's new product rating policy is a comprehensive set of rules that will help to ensure that the reviews on Google's platforms are genuine and helpful. The policy is a welcome step for consumers, businesses, and the online community as a whole.

Here are some of the benefits of Google's new policy:

• Protects consumers from fake reviews: AI-generated reviews can be difficult to distinguish from human-written reviews, making it difficult for consumers to know whether they are reading a genuine review or a fake one. Google's new policy will help to protect consumers from fake reviews by making it more difficult for scammers to manipulate search results.
• Helps businesses to build trust: Businesses that have a high number of positive reviews are more likely to be trusted by consumers. Google's new policy will help businesses to build trust by ensuring that the reviews on their products are genuine.
• Improves the quality of online reviews: AI-generated reviews are often low-quality and unhelpful. Google's new policy will help to improve the quality of online reviews by removing low-quality AI-generated reviews.

Overall, Google's new product rating policy is a welcome step that will help to protect consumers, businesses, and the online community as a whole.