This Bengaluru-based startup is pedaling up a subscription business around kids’ bicycles
Gro Club is a Bengaluru-based startup that is pedaling up a subscription business around kids' bicycles. The company was founded in 2020 by Prashanth Gowda, who saw an opportunity to make it easier and more affordable for parents to get their kids on bikes.
Gro Club offers a variety of subscription plans, starting at Rs. 250 per month. Each plan includes a bicycle that is sized for the child, as well as a helmet, lock, and bike light. Gro Club also provides doorstep delivery and pickup, as well as maintenance and repair services.
The company's subscription model has several advantages over traditional bike ownership. First, it is more affordable. Parents can pay a monthly fee instead of having to invest in a new bike every few years. Second, it is more convenient. Gro Club takes care of all the maintenance and repairs, so parents don't have to worry about it. Third, it is more sustainable. Gro Club refurbishes used bicycles, which helps to reduce waste.
Gro Club has been well-received by parents. The company has over 5,000 active subscribers in Bengaluru, and it is expanding to other cities in India.
The Benefits of Gro Club
There are several benefits to using Gro Club for kids' bicycles. These include:
- Affordability: Gro Club's subscription plans are more affordable than traditional bike ownership. Parents can pay a monthly fee instead of having to invest in a new bike every few years.
- Convenience: Gro Club takes care of all the maintenance and repairs, so parents don't have to worry about it. This frees up parents' time so they can focus on other things.
- Sustainability: Gro Club refurbishes used bicycles, which helps to reduce waste. This is a good option for parents who are concerned about the environment.
How Gro Club Works
To get started with Gro Club, parents simply need to create an account and choose a subscription plan. The company will then deliver a bicycle that is sized for the child. Gro Club also provides a helmet, lock, and bike light.
Parents can return the bicycle at any time. Gro Club will then refurbish it and make it available to another child.
The Future of Gro Club
Gro Club is a growing company with a bright future. The company is expanding to other cities in India, and it is also considering expanding to other countries. Gro Club is well-positioned to become a leader in the subscription bike market.