Apple nearly developed an investing feature for iPhones, allowing users to purchase and trade stocks directly. The idea was in the works during 2020 but was abandoned due to market decline. Apple began working on investment features during the Covid pandemic when interest rates were low in the US. Conversations about the project began in 2020, around the meme stock craze..

Apple's stock-trading feature, originally scheduled for 2022, was scrapped due to concerns about user backlash if investments resulted in losses. The company has since shifted to a high-yield savings account. It is unclear if the stock-trading project is still in development or if it has been scrapped entirely. Goldman CEO David Solomon's decision to step back from consumer efforts may delay its debut. However, the infrastructure for an investing feature has been mostly built and is ready for implementation.

Goldman Sachs, which entered into a 2019 partnership with Apple, is attempting to end its relationship with the company despite the success of their credit launch. The company has announced a high-yield savings account exclusively for Apple card users and a "Pay Later" service in the US, allowing users to divide purchases into four payments over six weeks without interest or fees. However, reports suggest that Amex is unlikely to accept the deal, and a less well-known bank might step in instead.