When Microsoft sought assistance from Samsung to compete with Google and Apple
Microsoft and Apple executives are being called to testify in the Department of Justice (DoJ) antitrust trial against Google, accusing the US government of misusing its search monopoly to weaken competition. Microsoft vice president Jonathan Tinter revealed that the company tried to seek help from South Korean smartphone giant Samsung in its battle against Apple and Google, but received little assistance.
Microsoft reportedly urged Samsung Electronics to use its Bing search engine as the default on its smartphones, despite the economic benefits, according to a Bloomberg report by Tinter.
Bing was supposed to be the default search engine on Samsung phones.
Microsoft's Jon Tinter has been urging Samsung executives to allow Microsoft to bid for the search default on its phones, citing the Apple example. Microsoft wanted Samsung to replace Google with Bing as the default search engine, but Samsung executives deemed it unworthful. In December 2019, Tinter urged Microsoft CEO Satya Nadella to stop pushing Samsung's then-president, Dong-Jin Koh, to switch the search default. Tinter received feedback from the Samsung team that DJ had heard the desire to do something, but they didn't want to make a big move due to their partnership with Google. However, DJ was too polite to say no.