A bus driver starts Alexa before starting his vehicle for inquiring about weather condition to start his long journey. The story highlights the extension in smart assistant's usage enjoyment to everyday requirement.

Amazon Alexa's 3rd anniversary is being celebrated all over the nation for its commendable smart assistance since its initial launch in India. 

Company claims that over 50 per cent of users comes off the non-metro cities in 2020. And the user-device interaction increased to 67% last year. Moreover, customers ordered the smart device to control a smart home gadget for about 8.6 lakh times in a day. 

On the auspicious anniversary of the echo device in India, Amazon has shared the following data and statistics: 

• Customers can speak to Alexa in English, Hindi and Hinglish. 
• In the last year customers proposed Alexa by saying 19000 times "I love you" in a day. 
• Several customers accessed the device on over a hundred smart devices- speakers, smartphones, headphones, laptops, fitness trackers and more.
• Customers found to prefer voice to have control over their smart home gadgets.

Last year, Alexa also performed on the Amazon shopping app on Android devices only and responded to over 5.8 lakh requests every day to search for products and commodities. 

"Be it the Echo device in the living room, 100+ Alexa built-in devices or your favourite smartphone, it is heart-warming to see users across the length and breadth of the country across age groups find value and adopt Alexa in their daily lives” says Puneesh Kumar, Country Leader for Alexa, Amazon India.

He further added, "For us it is always Day 1 as we learn from our customers and continue to add new features, improving Alexa’s understanding on topics that matter to users locally."

It's been considered as the most favourite entertaining device of the pandemic period. 

Top songs requested by users for listening on the device are Shree Hanuman Chalisa, Shaitan Ka Saala, and Baby Shark. Alexa helped the consumers in facing lockdown and social distancing challenges thrown by the chronic period of the corona by guiding meditation, playing workout music, learning skills, and content such as mythology, devotional music, stories and shayari. 

Amazon is planning to add-on the attributes like Macmillan skill to learn English, news in 12 regional languages and access to the world’s largest collection of shayari in Urdu through the Rekhta skill to the smart voice device soon.

You will also be exposed to more audio entertainment in the voice of your favourite celebrities and renowned storytellers to Audible Suno.

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