Apple reveals its fastest iMac and MacBook Pro models to date.
Apple introduced its next-generation family of custom-made processors – the M3, M3 Pro, and M3 Max – to its 14-inch and 16-inch MacBook Pro laptops and 24-inch iMac line at a livestreamed event on Monday night.
- The chips are built with 3-nanometer technology, which can support advanced graphics and artificial intelligence.
- Apple said its new MacBook Pro lineup is 11 times faster than computers with rival Intel chips, promises 22 hours of battery life, and a display that’s 25% brighter than its previous model.
- The MacBook Pro also comes in a new space black color.
At an event live streamed on Monday night, Apple introduced its next-generation family of custom-made processors – the M3, M3 Pro, and M3 Pro Max – to its 14-inch and 16-inch MacBook Pro laptops. It is also adding M3 chips to its 24-inch iMac line.
The M3 chips are the most advanced chips ever built for a personal computer. They are built with 3-nanometer technology, which allows them to pack more transistors into a smaller space. This makes them more powerful and efficient than previous generations of chips.
In terms of performance, Apple says that the M3 chips are up to 11 times faster than computers with rival Intel chips. They also offer up to 22 hours of battery life and a display that is 25% brighter than the previous model.
In addition to the new chips, Apple has also made some other changes to the MacBook Pro lineup. The laptops now have a slimmer design and a new space black color option. They also come with a more advanced main camera system and a customizable Action button.
The new M3 chips and MacBook Pro lineup are significant updates that demonstrate Apple's continued commitment to innovation and performance. They are sure to be popular with consumers and professionals alike.