Club Mahindra has introduced its first-ever limited edition of non-fungible tokens (NFTs), a form of digital art. This collection features 25 AI-generated digital artworks inspired by iconic paintings by renowned artists from around the world. 

Highlights:

• Launches its series of NFTs, offering an opportunity to discover India through digital art. 
• As Digital collectibles and blockchain technology is evolving in India, NFTs are an enabler for us to offer an immersive experience to our consumers.
• Holders of these NFTs will get a complimentary two-nights/three-days holiday voucher for Club Mahindra resorts.

These NFTs offer a unique opportunity for users to explore India through digital art. Club Mahindra is a brand under Mahindra Holidays & Resorts India Limited.

Pratik Mazumder, the Chief Marketing Officer of Mahindra Holidays and Resorts India Ltd, expressed enthusiasm about the venture. He stated that as digital collectibles and blockchain technology evolve in India, NFTs enable them to provide an immersive experience to their customers. The artworks, inspired by their resort images, aim to combine the worlds of art and family travel. These visuals are intended to inspire guests and create an immersive experience that goes beyond the ordinary, enhancing the anticipation of a memorable vacation.

Each NFT in this collection is priced between Rs 10,000 and 12,000 and comes with its own unique story. Club Mahindra collaborated with TreasurePACK to offer these digital collectibles.

The collection draws inspiration from artists like Pablo Picasso, Vincent van Gogh, Leonardo Da Vinci, Edvard Munch, Katsushika Hokusai, and Rabindranath Tagore. It showcases select Club Mahindra resorts in the distinctive styles of these legendary artists, harmoniously blending the natural beauty of the resorts with these artistic influences.

This NFT offering is open to both Club Mahindra members and non-members. Buyers of the limited edition collection will also receive a complimentary 2-night/3-day holiday voucher to Club Mahindra resorts.

As of now, Mahindra Holidays & Resorts India Ltd has 102 resorts in India and abroad, including 33 timeshare destinations with nine spa resorts across Finland, Sweden, and Spain through its subsidiary, Holiday Club Resorts Oy (HCR), Finland.