Reliance-backed Jio is expanding its JioBharat feature phone series with new models in collaboration with Lava, Nokia, and Itel. This move aims to transition millions of 2G users to 4G technology and provide them with access to smart features without the need for a smartphone.

Key Highlights

• Jio partners with Lava, Nokia, and Itel to launch new JioBharat 4G feature phones
• Goal to migrate 250 million 2G users to 4G and beyond
• Consistent platform with variations in form factor, size, and colors
• Affordable pricing with special 4G monthly plans

Jio's vision for the future of 4G feature phones revolves around providing a user-friendly platform that caters to the needs of those not yet ready for smartphones. By partnering with established feature phone manufacturers, Jio aims to expand its reach and offer a wider range of options to consumers.

The JioBharat feature phone series currently includes three models: JioBharat V2, JioBharat B1, and JioBharat K1 Karbonn. These phones are priced at Rs 999, Rs 999, and Rs 1,299, respectively, and come with special 4G monthly plans. Jio is reportedly working with Lava, Nokia and Itel to launch new JioBharat feature phone models.

The company has a goal of moving approximately 250 million 2G users to 4G and beyond. JioBharat has three models listed on the official website and these include JioBharat V2, JioBharat B1, and JioBharat K1 Karbonn.

With the upcoming collaborations, Jio is poised to further strengthen its position in the feature phone market and bring 4G connectivity to a broader audience.