• Meta will require political advertisers to disclose the use of third-party AI software in ads that synthetically depict people and events.
• Advertisers will not be allowed to use Meta's own AI-assisted software to create political or social issue ads.
• Advertisers will still be able to use third-party A.I. tools, such as DALL-E and Midjourney, but with disclosures.

Navigating the A.I. Revolution:

In the wake of rising consumer artificial intelligence, Meta Corporation has unveiled a groundbreaking policy to reshape its approach to political advertising. Set to take effect next year, this policy mandates global political advertisers to openly disclose their use of third-party AI software in creating ads that portray people and events synthetically.

Prohibiting In-House A.I :

Meta's commitment to transparency extends to its own A.I.-assisted software, which will be barred from creating political, and social issues, housing, employment, credit, health, pharmaceuticals, or financial services ads. The company aims to foster responsible A.I. usage by eliminating proprietary technology from sensitive ad categories.

Balancing Innovation with Accountability:

While Meta restricts the use of its in-house A.I., it allows advertisers to leverage third-party A.I. tools, such as DALL-E and Midjourney, provided they disclose this information. Striking a delicate balance between innovation and accountability, Meta seeks to understand and mitigate potential risks associated with generative AI in ads, especially those touching on regulated industries.

Transparency in Practice:

When Meta's new A.I. policy comes into effect, political campaigns and marketers will face increased scrutiny. They must disclose whether A.I. tools were used in ad creation. While Meta accepts altered ads with A.I. tools, advertisers must be transparent about their technological interventions. Notably, inconsequential alterations, like photo retouching or image cropping, will not require disclosure. This policy underscores Meta's dedication to navigating the intricate intersection of technology, politics, and ethical advertising practices in the era of artificial intelligence.