The rapid rise of generative artificial intelligence (AI) and the challenges it presents in terms of responsible use, misinformation, and impersonation, YouTube has unveiled a comprehensive set of guidelines for AI-generated content on its platform. The video-sharing giant aims to address concerns related to synthetic videos by implementing new updates over the coming months.

Highlights:

• YouTube will introduce labels in the description panel and on the video player for AI-generated content. This aims to provide viewers with transparency about the synthetic nature of the content.
• Content creators will be required to disclose the use of AI tools in their content. This disclosure will be implemented through two methods: a label in the description panel and a more prominent label on the video player, especially for sensitive topics.
• YouTube will take action against creators who fail to comply with the new guidelines, including potential content removal, suspension from the YouTube Partner Program, or other penalties.

Generative AI has experienced significant growth in the past year, introducing powerful tools like chatbots, image and video generators. However, this surge has led to emerging challenges, including misinformation, copyright infringement, and impersonation. In response, YouTube is set to roll out updates that inform viewers about AI-generated content, mandate creator disclosure of AI tool usage, and remove harmful synthetic content.

The platform's new policies, outlined in a blog post, emphasize a commitment to "responsible AI innovation." Over the next few months, YouTube will implement measures to notify viewers when content is synthetic. Creators must disclose the use of AI tools through labels in the description panel and on the video player, with heightened visibility for sensitive subjects.

YouTube also emphasizes the enforcement aspect, stating that creators consistently failing to disclose AI usage may face penalties. Content removal and suspension from the YouTube Partner Program are potential consequences for non-compliance.

Furthermore, YouTube plans to remove certain synthetic media, irrespective of labeling, if it violates the platform's Community Guidelines. This includes content impersonating identifiable individuals using their face or voice likeness. The removal policy extends to AI-generated music mimicking an artist's singing or rapping voice.

The platform intends to deploy generative AI techniques to detect content violating Community Guidelines, enhancing its ability to identify and address harmful content promptly. In a forward-looking approach, YouTube also commits to developing safeguards preventing its own AI tools from generating harmful content.

This announcement follows YouTube's recent global initiative against ad-blocking extensions, emphasizing the importance of ads in supporting a diverse ecosystem of creators. Users are urged to either allow ads or opt for YouTube Premium for an ad-free experience, in line with the platform's terms of service.