• Samsung denies plans to rebrand its Exynos mobile chips
• The company confirms that the "Dream Chip" name is just an internal project name
• Samsung is expected to equip some Galaxy S24 models with Exynos 2400 chips

Denial of Rebranding Rumors:

Samsung's semiconductor arm has officially rejected claims circulating on X about the rebranding of Exynos chips to "Dream Chip" or "Dream." The company clarified that these names are internal project designations and assured users that the Exynos family name remains unchanged.

Performance Challenges for Exynos:

While Exynos chips compete with Qualcomm's Snapdragon and MediaTek in the smartphone market, they have faced criticism for performance issues. Customers have reported concerns about battery endurance and thermal throttling on devices powered by Exynos chips, highlighting challenges the company aims to address.

Galaxy S24 Series Chip Strategy:

Reports suggest that Samsung's upcoming Galaxy S24 series will see a shift in chip strategy. Unlike the previous Galaxy S23 models, where all were equipped with Snapdragon 8 Gen 2 chips, the Galaxy S24 Ultra is expected to retain a Snapdragon chip in all markets. Other models in the series may feature Exynos 2400 chips, except in China and the US, where Snapdragon chips are anticipated to power all three models.

Qualcomm's Role in Galaxy S24 Series:

Qualcomm CEO Christian Amon's recent statement hints that the Snapdragon 8 Gen 3 won't be the exclusive chip powering the upcoming Galaxy S24 series. This suggests a diversified chip selection for Samsung's flagship models, potentially addressing performance concerns associated with Exynos chips in certain markets.