Twitter is one of the biggest social media platforms out there, with approximately 336 million monthly active users. That's why, to leverage the true power of Twitter, marketers need to utilize different Twitter marketing tools.

However, with a multitude of Twitter marketing tools out there in the market, it's quite challenging to choose the best Twitter marketing tools for you. Some are filled with ads, and others are of inferior quality, so it's daunting to find that one that schedule, automate, manage, and track the progress of your accounts.

In this article, we'll walk you through with the top ten Twitter marketing tools that most social media experts are using:

1. Bit.ly

When using the platform, you need to utilize URL shortening tools that allow you to shorten and share URLs on other Twitter accounts. It enables you to see that stats for a variety of Bit.ly links that you share through the Bit.ly Dashboard. You can plug the Bit.ly API key to Seesmic, TweetDeck and Twitter feed so that you will be able to see the stats of the tweets that you share through those apps.

Aside from that, you can also create your own custom short domain that matches the brand name explicitly.

2. Commun.it

Commun.it helps you manage the Twitter community effortlessly. It's a marketing tool that lets you filter your followers so that you'll have a thriving community according to your preference.

Aside from that, you can also use this tool to boost the number of your followers. It optimizes your posts by scheduling it on the best times of the day and makes you stay on top of your notifications.

Moreover, you can see the engagement of your followers on real time, and know who are your most engaged followers.

3. HootSuite

Hootsuite is a powerful social media tool that makes you accomplish more in your Twitter marketing strategy. Here, you can do anything from finding prospects, to dealing with customer complaints.

This tool also helps you find, manage, schedule your marketing tactics. It also allows you to filter conversations through hashtags, keywords, and location effectively. If you're managing less than five Twitter profiles, then this tool is perfect for you.

4. Buffer

Buffer is one of the most commonly used marketing tools in the platform. It's a social media management tool and excellent in managing your tweets. It allows you to schedule your posts, post them on your feeds, and afterward, analyzes the performance of these posts.

Aside from that, it also allows you to manage different Twitter accounts all at once, building influence and a strong social media following, over time. You simply have to create these social media posts ahead of time, and Buffer will post them for you based on the time you've scheduled.

5. AgoraPulse

AgoraPulse is probably one of the most affordable social media tools out there in the market. This tool allows you to build meaningful connections and reach out to new audiences. It also lets you engage with your Twitter followers on a regular basis.

It helps you collect vital data and provide you with relevant insights, making you execute your Twitter campaigns effectively. It also actively monitor any social mentions and has an easy to use dashboard.

6. CoTweet

CoTweet is a Twitter marketing tool that helps you engage, analyze and track Twitter conversations.

The free version lets you manage different Twitter accounts, interact with different users, track clicks and measure analytics, schedule Tweets, and even keep the conversation history to up to 30 days.

Meanwhile, the paid version starts at approximately 1,500USD a month and gives you full analytics, advanced user roles and permissions, workgroups, and integration with Salesforce.

7. Tweriod

Tweriod is one of the most useful tools for marketers on Twitter, as it helps you optimize the reach of your tweets. Another feature is that it also enables you to analyze your accounts to figure out what are the best possible times to tweet.

The moment you sign in, it already generates a report only in a matter of hours. It gives you the insight that you need especially the peak hours of the day where most of your followers are online. Aside from that, it also helps you track mentions and gives you graphs on an hourly basis.

8. ManageFlitter

ManageFlitter allows your profile to look more intelligent by scheduling your posts and optimizing it for maximum visibility and engagement. It also has other features like Powerpost to help you get the work done. The tool also helps you unfollow all inactive Twitter accounts.

9. TweetDeck

TweetDeck is an ideal tool when it comes to managing multiple Twitter accounts in just a single interface. This tool is also great for businesses who are looking for real-time engagement and monitor tweets from hundreds of accounts.

Tweetdeck can either be used as a Chrome app, desktop app, and web app. It allows you to monitor conversations and accounts, create Twitter lists (that are scheduled automatically) and post scheduled tweets.

10. Visibli

This tool helps you build a custom sharing bar that incorporates any link that you share using the tool.

The custom share bar allows you to:

• Have your name as well as social sharing icons.
• Link your site.
• Have a tweet button that endorses your Twitter profiles and a Facebook like button that directly connects your fan page.

To Wrap It Up

If you want to reach your target audience and grow your brand on Twitter, you have to use the right tools that complement your Twitter marketing strategy. Having the right tool kit will not only help you save a lot of time but also lets you track your performance as well.

Having the right tools will help you step up your Twitter game, and makes it easier for you to reach your goals. So, save yourself a lot of time and make the most of your efforts by utilizing these ten essential Twitter marketing tools for your business today.

About the Author

Kevin Urrutia is the founder of Voy Media, a Twitter Marketing Agency in NYC. He helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.